NRT Entertainment Group™


                N R T E G


Mike Alvarez records television interview with Babyface (2016).  Photo by Sean Garcia


NRT Entertainment Group (NRTEG) was established in 2000 by musician/music producer Mike Alvarez as a business expansion to include film and television production as well as finance to his long history in music production at Not Records Tapes, a pioneering independent music label Alvarez started in 1984 in Austin Texas before relocating to Los Angeles in 1988. 

NRT Entertainment Group (NRTEG) is a Los Angeles based production company with an impressive team of professionals, with established connections to Hollywood production teams, writers and financiers. Currently, the company is in a pre-production phase with its first animation film titled “The Greatest Escape”, starring Academy Award winning actor Lou Gossett, Jr., and Disney veteran young actress Caitlin Wachs . Directed by Kevin Altieri, a 24-minute animatic has been produced at this point.

Additionally, the company is currently in development with the Tejano music documentary titled “Tejano Nation”.

NRT's first film development project was "Reverberation" - the story of Roky Erickson and the 13th Floor Elevators , the first psychedelic band ever (at least the first band to use the term with the release of its 1966 debut album “The Psychedelic Sounds of the 13th Floor Elevators”). The first draft was written by Sherilyn Powell and Jonathan Wolf.  Final draft was written by Bill Dumas .  After years of effort, Alvarez's (and partner Marc Leader's) life rights to Roky Erickson expired and the rights were bought by actor Jack Black.



        The 13th Floor Elevators, circa 1966

Mike Alvarez has a long history in the world of independent music since the start of his music label Not Records Tapes (NRT) in Austin , Texas. Alvarez quickly built a reputation of recording artists that went directly from NRT's living room studio to major record labels (Daniel Johnston, Alejandro Escovedo's True Believers, Haunted Garage) as well as established artists (Roky Erickson, Texacala Jones and more).


In 1988, Alvarez relocated to Los Angeles to serve briefly as an in-house music producer for the famed music-recording studio Paramount Recording Studios. A year later, Alvarez went to work at The Sony Video Institute, a world leading audio/video production training facility located on The American Film Institute campus in Hollywood California . In 1995 Alvarez began working in television as an audio professional working for ABC, NBC, CNN and many other cable networks. 


Currently, in addition to heading the development and production of feature film and television projects for NRT, Alvarez continues producing his own and others' independent music, and music related documentaries for his music label Not Records Tapes. Alvarez has produced three documentaries: “Demon Angel, a Day and Night with Roky Erickson” (Triple X/Amsterdamned Records), “Virginia Robinson Gardens” (for the Robinson estate, founder of Robinsons May Department Stores, member of the Brand family, founders of Glendale, California) and “2324 The Making of an Underground Album” (Amazon/co-producer – a 3D documentary about Alvarez writing and producing a full length album in two days, April 22 and April 23 in 2005).


Mr. Alvarez was born in the Chicago area and raised in Texas . He received his B.S. in Business Management from Pepperdine University in Malibu , California , where he currently lectures Pepperdine communication students on the crafts of television production, with an emphasis on audio.

Cleangela from The Greatest Escape. Art by Kevin Altieri.

Visit the NRT companies:

Not Records Tapes - music label and music publishing

NRTEG - film and television production and finance